Local Automotive Repair Shops – Auto repair shops face many obstacles when trying to attract new business. One important thing is that when someone needs a car repaired, they tend to just do a Google search and call the first names on the list. To grow your list, you need to find your way to the top.
We’ll walk you through a proven 5 step process to get your auto repair shop to the top of the list. But first, let’s take a look at why local SEO is vital for all auto repair shops.
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Until recently, you could get into business by putting in the Yellow Pages and waiting for calls. Today, 97% of people search for local businesses online, and Google tops the list.
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Advertising is changing, but it remains a huge expense in most businesses. If you increase your Google ranking, you will have a steady flow of free traffic that you can convert into paying customers.
On average, national and international businesses wait 6 to 12 months to see significant changes in their Google rankings. Auto garages have the great advantage that your competition is limited to garages near you, not around the world. And many of your competitors aren’t using local SEO yet. You can move local results to the first page of Google in the next 30 days!
First, make a list of keywords that reflect your services. For example, you can try “oil change”, “break repair” and “auto body work”. Once you have a long enough list, create a free Google AdWords account.
You don’t need to do an advertising campaign or spend money. All you need is an AdWords account to access Google’s free Keywords Planner. It allows you to search for keywords to see how much traffic they have and suggests additional related items.
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Now you are ready to narrow down your list of keywords. All keywords fall into 1 of 2 main categories:
Once you have your final list of keywords, it’s time to optimize them in 2 places – Google My Business Page and your website. What does he do here?
Your Google My Business page appears in the “Map” section of Google’s local business results. It works like a mini website that provides a quick snapshot of your store. This will increase your online presence and also quickly increase your Google ranking, which is much easier to place on Google My Business than on your website.
Start with your landing page and service, even the “home” pages, and optimize them for the intended purchase keywords. Later, you can tailor your “content” pages (blogs and FAQs) to your research analysis. Here are the highlights:
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Now that you have the basic framework in place, you’re ready to create citations and links. Both will improve your site and increase your Google ranking.
Online reviews serve a dual role: convincing potential customers to try your store and Google confirming that your business is legitimate. While all review sites can help, Google My Business Reviews are the fastest growing Google rankings. Send an e-mail to your content customers with a link to your Google My Business profile and request a direct review. Soon you will receive a steady stream of feedback.
The only way to know if a campaign is working and which areas still need help is to monitor the results. There is a lot of data available, but it is important to focus on these 3 key metrics:
It is now clear that a comprehensive local SEO strategy is critical to attracting more customers to your auto repair shop. Go through the steps in order and complete one in its entirety before moving on to the next. Here is a quick summary:
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Special ROI expertise in helping auto repair shops get more local customers through Google. If you need help with SEO, contact us for a free consultation. Sometimes your car will need repairs or maintenance. There are many places that can offer these services for your car, such as auto repair shops or dealer car repair shops.
Regardless, your local mechanic is the best in terms of price and customer satisfaction compared to the dealer. On the other hand, a business can boast its own expertise and brand authority, unlike an auto repair shop.
For example, time expires with your car. Everyone needs to be educated. Before the warranty expired, you conveniently took your car to the dealership without any problems.
When it comes time to repair this car, you can stay more loyal to the dealer because they have OEM parts and have specialized technicians, or to a local auto repair shop that will charge less but give you the benefit.
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Commercial auto repair shops are those that specialize in the repair and maintenance of your car brand only. Most, if not all, dealerships have factory technicians trained to make sure cars work.
After taking the car to the service center, you will meet with a consultant who will determine the needs of your car. It is highly unlikely that you will meet a mechanic one on one.
The auto repair shop business specializes in the repair and maintenance of your brand’s career. Therefore, the manufacturer covers the cost of most repairs if the car is under warranty. After the warranty expires, you can purchase an extended warranty or pay for repairs and service if needed.
· They specialize in certain car dealerships and therefore have specialized technicians who are more qualified and experienced to handle your car needs.
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Technicians often receive ongoing training and are more familiar with the latest developments in the automotive industry, especially the brands they specialize in.
Garages are smaller garages where customers meet face to face with a mechanic working on their car. Most auto repair shops are usually founded and driven by former trade professionals.
These shops do not specialize in a particular car brand, like dealer repair shops. But they work with different car brands.
· While there are many auto repair shops in the area, it can be difficult to find the right mechanics to work on your car.
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When it comes to auto repair shops, technicians can be just as technically proficient as factory trained mechanics. In the event, most auto repair shops are based on previous techniques or are outdated.
Auto repair shops repair all types of hammers, so labor costs are slightly reduced. However, the labor costs for car repair are higher in the trade because their technicians are skilled.
In addition, distributors pay higher wages for trained and experienced technicians. Therefore it is not surprising that you pay more for merits.
Original equipment is not only available in auto repair shops. Auto repair shops can also buy original body parts for repair and service.
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However, most auto repair shops offer even cheaper parts or even remanufactured parts that perform the same function. These parts do the same as the first.
However, some car owners cannot use used parts. Commercial car repair shops always use original equipment. Manufactured containers must use the same equipment and parts to ensure optimum performance.
This contributes a great deal to the stock in storerooms. Unfortunately, these parts can sometimes be out of stock and take longer, adding to the cost of the service.
Auto repair shops offer better satisfaction than car repair shops because they have no manufacturer’s warranty and can use different brands of parts that are proven to be better.
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Every day the malls have a constant stream of people coming in for free warranty repairs. As a result, they are less likely to attract or retain employees. They are still reliable as developers.
In addition, dealers are accountable to their manufacturers. This means that service managers will make a commission from their work. When they recommend a repair, they charge a percentage of the parts and labor.
When it comes to customer service and personal service, it’s easier to have a personal relationship with an auto repair shop because you’re talking directly to the mechanics.
The stores will answer all your questions because the manufacturers are not reliable. Unlike an auto repair shop, they do not allow personal interaction with the mechanics.
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When you bring your car in, you only talk to the service department. As a result, you cannot receive personalized services. Although job counselors are reliable, there’s just something to be said about having a personal interview
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