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Buying life insurance can be confusing and overwhelming. In addition to knowing what type of life insurance you want, you must choose a company to buy from. You seem to be good at that step.
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From here on out, we’ll be evaluating Mutual of Omaha (sometimes simply called “Mutual”) as a life insurance company. Let’s take a look at what Mutual of Omaha has to offer, some sample rates, and some employee reviews.
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A.M. The best credit rating is an unbiased, independent, and objective opinion about a guarantor, issuer, or financial obligation. In short, it allows the client to make a professional risk assessment for any company of its size.
A.M. The best Business Strength Assessment focuses on how well a company can hold up its end of the bargain. The Omaha Association received an A+ indicating excellent financial stability.
The BBB rating is not about money but focuses on interactions between businesses and consumers. It is important to note that customer reviews are not used; only public and direct business sources are considered.
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There are seven rating factors that the BBB examines before considering Mutual of Omaha an A+ company. An A+ company means that they have had no complaints over the long period of their operation.
Moody’s uses 10 factors to provide their rating system. They use historical and prospective data to assess the financial strength of companies by focusing on business, financial, and operational issues.
For Mutual of Omaha, an A1 rating means you have a medium to high credit risk rating.
At S&P, credit ratings provide future credit risk exposure, which helps promote efficient capital markets by providing information and insight to market participants.
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With an AA rating, S&P considers Mutual of Omaha to have a strong ability to meet its financial obligations.
The purpose of the National Association of Insurance Commissioners (NAIC) complaint index is to compare the performance of different companies. To determine the company’s index, you must divide the number of complaints by the number of games written.
The Omaha partnership had so few complaints last year that the complaint index was zero. For individual life insurance, there are only 10 claims, and group life insurance has only one claim, according to the NAIC.
J.D. Power uses a five-point power circle rating system. The four electric circuits that Mutual of Omaha earned proved to be above average for consumers. They use four factors to average overall satisfaction:
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For all rating agencies, Customer Matters is based strictly on the ratings and opinions of real customers. Out of 147 ratings, Mutual of Omaha averaged three out of five stars.
What became a multi-line organization providing insurance, banking, and financial services to individuals, groups, and businesses, was founded in 1909 as the Health and Accident Benefits Association. Let’s look at what has been done in the last hundred years.
One of the first major decisions came in 1917 when Mutual extended coverage to the growing number of women entering the workforce during World War I. World War II brought big changes, too.
After Pearl Harbor, the company changed its policy clause to provide full coverage for civilians killed or injured in Hawaii, or in the continental United States or Canada by a bomb or any other act of war. The government had to start a War Damage Insurance Company because of the reluctance of the insurers.
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Insurance was not a money-making industry after the war, but over the next decade, business began to grow, especially with the newly named Mutual of Omaha. By the 1950s, the business was operating in all 48 states and two territories.
There’s also a bold move with the logo, making it look like a group of Native Americans wearing headdresses. In the 60s, the company began to make its mark even more. In 1963, Mutual of Omaha’s “Wild Kingdom” was introduced.
“Wild Kingdom” is a wildlife program that has been around for over 20 years. Mutual continued to sponsor many other TV programs as it entered the world of sports, as well. In 2001, USA Swimming was sponsored by Mutual of Omaha.
Back to the advice, though. Mutual was one of the first insurance companies to offer supplemental coverage for people enrolled in Medicare as well as disability insurance for non-professional workers. Then, in 1997, his first website was launched.
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At the turn of the century, we decided to stop selling variable life insurance. That appears to be the biggest life insurance change in decades. They must do something right.
Let’s take a look at the financials behind Mutual of Omaha ranking #336 on the Fortune 500 list.
The Omaha partnership had a historic year in 2016 when they reached $3 billion in revenue as an organizer, and I don’t expect them to slow down.
Here’s a year-by-year look at the slow, steady growth of the company’s market share and direct profit numbers that we write. In context, rankings based on market share are also included.
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It may not be a big jump from year to year, but steady growth means steady growth. We must remember, though, that Mutual is not the only insurance company out there. Will we see how they fare against the company?
From 2016-2017, the insurance company increased direct profit by 2.9 percent. In the same year Mutual increased its direct profit by 7.3 percent. The following year, direct profit increased by 6 percent for the entire company.
Once again, Mutual of Omaha outperformed the industry average, with an increase of 8 percent. Overall, for both the company and Mutual of Omaha, the financial outlook is positive and stable.
Now that we’ve looked at Mutual’s current financial position, let’s take a look at how it stacks up against the top life insurance providers.
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Most of these companies are growing year after year – there may be some ups and downs, but that is normal in any business market. The Omaha partnership may be smaller than other industries, but the outlook looks good for the industry as a whole.
It seems that Mutual has a good understanding of what it takes to be a company in the age of social media. Not only does the company have an active website, but it also has profiles on the five largest social media sites.
On Facebook, the company has 145,243 followers and 1,368 on Instagram. (We’ll pretend none of them are followers.) On Twitter, there are 35,900 followers, while LinkedIn shows 44,331 followers. Now, these may not be huge numbers, but to the insurance company, that is a very good number.
YouTube is the fifth platform on which Mutual has its own account. This one, in particular, has 829 subscribers and about 100 uploaded videos. Now is the time to watch some of those videos.
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Insurance companies spend a lot of money on advertising for good reason. Whenever you can make a suggestion about pop culture, do it; it will increase your sales. This is a commercial announcement for the popular show sponsored by Mutual of Omaha, “Wild Kingdom.”
We can all see that business is old. The next one is from a few years ago and it directly talks about life insurance instead of disability income protection, which by the way, is one of the famous Mutual insurance.
With all the corporate greed in the world today, people are happy with a company when they know they are directly or indirectly fighting against greed. The Mutual of Omaha Foundation is at the heart of the Omaha community’s fight to break the cycle of poverty.
Since 2005, the foundation has been funding capital projects that strengthen the community, all while targeting three areas to help break the cycle: basic needs, at-risk youth, and self-reliance for the elderly. The foundation, however, is not the only way Mutual and its employees give back.
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Last year, 747 employees contributed more than 6,261 volunteer hours to 129 organizations. There is also more than $4.5 billion donated to 80 different organizations.
Mutual of Omaha has sponsored the USA Swimming team for 15 years. The Olympic Trials have been held in Omaha several times before, and are scheduled to be held again next year. Not only is the participation in the games amazing, but the company indirectly helps the local economy of Omaha by hosting such events.
We have seen how Mutual of Omaha interacts with the community. Now let’s turn to how they do it
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